The Gin Hub: 'Market share the new measure of success'
15 September, 2020
Louise Ryan, managing director of Pernod Ricard’s Gin Hub, believes that market share can be the measurement of success for the company during the Covid-19 pandemic.
Pernod Ricard UK makes changes to The Gin Hub
25 April, 2019
Pernod Ricard UK has confirmed two senior appointments within the gin branch of its business, The Gin Hub.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
